Hi, my name is
Esther Lee
Marketing student
About Me
Digital Marketing
Skills
- On-Site SEO
- Google Analytics
- WordPress
- Web Design
- Image Optimization
- Mobile Optimization
- Content Writing
- Google Search Console
- AI Image Generation
- Canva Premium
- Content Strategy & Development
- Social Media Strategy
- Audience Segmentation & Targeting
- Basic Graphic Design
- Communication
- Project Management
- Teamwork & Collaboration
- Adaptability
Digital Marketing Experience
Website design
Developed and launched an SEO-optimized professional portfolio website, through technical optimization, streamlined code, and strategic image compression. Demonstrated expertise in WordPress management, responsive design, and advanced web analytics integration to ensure exceptional user experience and discoverability.
Work Experience & Certifications
Campus Community Ambassador
2025-Present
As a Campus Community Ambassador, I served as a key digital marketing representative, leveraging the Campus Community mobile app to drive engagement and foster connection among the international student population. I developed and executed a strategic content calendar, utilizing storytelling and creative visuals to promote events, share essential resources, and enhance the visibility of ISSS programs. My responsibilities included managing student forums, designing and facilitating interactive digital programming (e.g., photo scavenger hunts and AMA events), and conducting market research via surveys to gather actionable feedback, ultimately improving digital outreach strategies and increasing overall student participation.
HubSpot Inbound Marketing Certification
Oct 2025
Through this experience, I gained the essential, actionable skills required to develop and execute a high-impact digital marketing strategy from the ground up, specifically designed to cultivate a robust online presence and significantly grow a business’s following. I mastered techniques to optimize websites for peak performance, balancing technical requirements for search engines (SEO) with superior user experience (UX) to ensure maximum visibility and conversion. Furthermore, I learned how to strategically build, segment, and deploy effective email marketing campaigns, craft compelling social media strategies tailored to various platforms, and design high-converting digital advertising campaigns to ensure the business message reaches the widest possible and most relevant audience.
Google Analytics Certification
Dec 2025
As a certified user of Google Analytics 4 (GA4), I possess a validated and advanced ability to leverage the platform to extract valuable, data-driven insights and inform strategic marketing decisions. My expertise extends beyond basic usage, encompassing the entire measurement lifecycle: from setting up and structuring a GA4 property for both websites and applications to ensuring the collection of precise, business-critical data. I am adept at navigating and utilizing the platform’s various reporting tools and advanced features to analyze key measurement metrics, effectively demonstrating the return on investment (ROI) and performance of online marketing efforts. Crucially, I am skilled in unlocking additional analytical capabilities and comprehensive cross-platform insights by integrating Google Analytics with other essential marketing and business products.
Digital Marketing Web Design Portfolio
Education
Westagte Community School
2020-2024
Front Range Community College
2020-2024
AA, Associate of Arts
Colorado State University
2024-2026
BA, Bachelors in Busniess Admin. Concentration: Marketing
Get in contact
Esther Lee Resume