Esther Lee
Associates of Arts 2020-2024
Bachelors in Business Admin. Concentration in Marketing 2024-2026
Skills
Content Strategy
As a Marketing student, I have developed foundational experience in content strategy through coursework, student-led projects, and internships. I’ve helped plan and organize content calendars, write engaging blog posts and social media content, and apply basic SEO principles to improve visibility. I’m familiar with key tools like WordPress, Canva, and Google Analytics, and I understand how to tailor messaging for different audiences and platforms. My work has contributed to increased engagement and stronger brand consistency across digital channels.
Social Media Marketing (SMM)
As a Marketing student, I’ve gained hands-on experience managing and creating content for social media platforms including Instagram, LinkedIn, X (formerly Twitter), and TikTok. I’ve helped develop content strategies, write engaging captions, schedule posts, and analyze performance metrics using tools like Meta Business Suite and Canva. Through academic projects and student organizations, I’ve contributed to growing follower engagement and improving brand consistency. I understand how to tailor content to target audiences and use trends and insights to drive organic reach.
Canva & Graphic Design Basics
As a Marketing student, I’ve developed practical experience in content strategy through academic projects, internships, and involvement in student organizations. I’ve assisted in creating and organizing content calendars, conducting basic audience research, and planning content that aligns with brand goals and platform trends. I’ve written blog posts, social media content, and promotional materials, applying core principles of SEO and brand voice consistency. Through tools like Canva, Trello, and WordPress, I’ve contributed to campaigns that improved audience engagement and helped build a cohesive digital presence.
Certifications
October 2025
Google Analytics Certification
Completed the google analytics certification over the course of two days. scored a 96 out of 100 in the analytics exam which was administered in a classroom. Applied knowledge to website I was working on at the time.
Completed the Google Adwords certification over the course of two weeks. Scored a 96 out of 100 on the Adwords exam which was administered in a classroom. Ran an Adwords campaign during the Certification that spend $25 a day and converted on average at 25%.
November 2025
December 2025
HubSpot Inbound Marketing Certification
Completed the Hubspot inbound marketing certification. learned how to optimize a website, the anatomy of landing page and multiple inbound marketing sales strategies.
Contact
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